AARON J. RODRIGUEZ
General info
SENIOR VISUAL DESIGNER | BRAND • CAMPAIGN • MOTION
San Diego, CA
San Diego, CA
Multidisciplinary Senior Visual Designer with 15+ years creating brand, campaign, and motion work for global companies including Apple, Nike, Electronic Arts, Intel, Coca-Cola, and the NBA.
I specialize in translating creative direction into high-impact visual design across integrated campaigns, digital experiences, and motion.
My background spans leading agencies and brands including Apple, Goodby Silverstein & Partners, Pereira & O’Dell, and FCB West, collaborating across creative, strategy, and production to deliver cohesive, story-driven work.
I specialize in translating creative direction into high-impact visual design across integrated campaigns, digital experiences, and motion.
My background spans leading agencies and brands including Apple, Goodby Silverstein & Partners, Pereira & O’Dell, and FCB West, collaborating across creative, strategy, and production to deliver cohesive, story-driven work.
Core Capabilities
• Brand and Campaign Design
• Art Direction
• Creative Direction Collaboration
• Motion Design & Video
• Digital & Web Design
• Visual Systems & Design Consistency
• Art Direction
• Creative Direction Collaboration
• Motion Design & Video
• Digital & Web Design
• Visual Systems & Design Consistency
Experience
Senior Digital + Motion Designer
• Lead design and motion execution for integrated marketing campaigns across digital, social, and eCommerce platforms
• Develop cohesive visual systems across ads, email, web, and brand touchpoints
• Collaborate with cross-functional teams to deliver high-impact, conversion-driven creative
• Develop cohesive visual systems across ads, email, web, and brand touchpoints
• Collaborate with cross-functional teams to deliver high-impact, conversion-driven creative
Lead Visual Designer + Motion Designer
• Led end-to-end creative for clients including Nixon, WebXD, and Geneo across brand, campaign, and motion work
• Delivered integrated creative spanning motion graphics, digital campaigns, UI design, and video content
• Partnered directly with stakeholders to translate strategy into polished, story-driven visual execution
• Delivered integrated creative spanning motion graphics, digital campaigns, UI design, and video content
• Partnered directly with stakeholders to translate strategy into polished, story-driven visual execution
Senior Digital Designer + Motion Designer
• Designed and executed integrated campaigns across digital, motion, and eCommerce for brands including Hydrafacial, Vuori, and GoMacro
• Developed cohesive visual systems across web, social, and marketing channels
• Collaborated with art direction, copy, and strategy teams to deliver consistent, high-impact creative
• Developed cohesive visual systems across web, social, and marketing channels
• Collaborated with art direction, copy, and strategy teams to deliver consistent, high-impact creative
Senior Digital Artist
• Executed brand and campaign creative across packaging, print, and digital for Constellation Brands and Ventura Foods
• Contributed to cohesive visual systems that strengthened brand presence across retail and marketing channels
• Contributed to cohesive visual systems that strengthened brand presence across retail and marketing channels
Senior Designer
• Developed digital and campaign assets for global brands including Coca-Cola, Intel, and Airbnb
• Collaborated with cross-functional teams to deliver integrated creative across web and marketing channels
• Collaborated with cross-functional teams to deliver integrated creative across web and marketing channels
Digital Studio Director
• Led digital production across campaigns for major brands including Electronic Arts, Levi’s, and Air New Zealand
• Managed and directed a team of designers to deliver cohesive digital and integrated campaign assets
• Ensured quality, consistency, and alignment with creative direction across all deliverables
• Managed and directed a team of designers to deliver cohesive digital and integrated campaign assets
• Ensured quality, consistency, and alignment with creative direction across all deliverables
Interactive Designer
• Designed consumer-facing web experiences for Apple.com across desktop and mobile
• Contributed to product launches including MacBook Pro and iPhone 5
• Collaborated with cross-functional teams to deliver precise, high-quality digital experiences
• Contributed to product launches including MacBook Pro and iPhone 5
• Collaborated with cross-functional teams to deliver precise, high-quality digital experiences
Digital Artist
• Produced digital and campaign assets for major brands including Chevrolet, NBA, Nintendo, and Adobe
• Collaborated with creative and production teams to deliver integrated marketing work
• Collaborated with creative and production teams to deliver integrated marketing work
Art Director
• Led design for integrated campaigns across web, print, and packaging for food and beverage brands
• Developed visual concepts and executed campaigns across multiple channels
• Developed visual concepts and executed campaigns across multiple channels
Education
Bachelor of Fine Art Degree / Visual Design + Animation
• Graduated on President’s List, Honor Roll
• Chief Editor and co-founder of Official AAU Monthly student publication
• Directed team projects in a variety of media, from graphic design and illustration to video production and animation
• Chief Editor and co-founder of Official AAU Monthly student publication
• Directed team projects in a variety of media, from graphic design and illustration to video production and animation
Associates in Art Degree / English Major
Moorpark College
• Major in English with emphasis on Creative Writing (Copywriting, Journalism, and Narrative)
• Minor in Graphic Design
• Minor in Graphic Design
Tools
Adobe Creative Suite (Photoshop, Firefly, Illustrator, InDesign, After Effects, Premiere Pro, Acrobat), Figma, Nano Banana, GPT-4o image generation, DALL·E 3, Midjourney, Sora, FLUX Kontext, Higgsfield
• Exceptionally skilled translator of concept and written material into developed visual presentation
• Uniquely adept communicator with clients, creative directors, designers, and production
• Outstanding visual, written, and verbal communication skills; meticulous attention to detail
**Excellent references provided on request**
• Exceptionally skilled translator of concept and written material into developed visual presentation
• Uniquely adept communicator with clients, creative directors, designers, and production
• Outstanding visual, written, and verbal communication skills; meticulous attention to detail
**Excellent references provided on request**